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Love Stamps celebrating birthday of the oldest French couture house

Love Stamps celebrating birthday of the oldest French couture house
La Poste in collaboration with Lanvin issued love stamps to celebrate the birthday of the oldest French couture house founded by Jeanne Lanvin in 1889.

Stamps of character for a message of love, one is red lipstick, the other purple, between the two, the heart weight scale according to the letter.

Touch of humor of a delightful designer to declare his love and do it in a prepaid letter a manifesto of love.

Love stamps and Lanvin

Lanvin is a clothing company founded by Jeanne Lanvin. Lanvin made such beautiful clothes for her daughter that they began to attract the attention of a number of wealthy people who requested copies for their own children.

Lanvin was making dresses for their mothers, and some of the most famous names in Europe were included in the clientele of her new boutique on the rue du Faubourg Saint-Honoré, Paris.

1909, Lanvin joined the Syndicat de la Couture, which marked her formal status as a couturière. From 1923, the Lanvin empire included a dye factory in Nanterre.

1920s, Lanvin opened shops devoted to home decor, menswear, furs and lingerie, but her most significant expansion was the creation of Lanvin Parfums SA in 1924 and the introduction of her signature fragrance Arpège in 1927, inspired by the sound of her daughter’s practising her scales on the piano.

Love Stamps celebrating birthday of the oldest French couture house

A later perfume, “My Sin,” surely has to be one of the most unique fragrances, an animalic-aldehyde based on heliotrope.

One of the most influential designers of the 1920s and ’30s, Jeanne Lanvin’s skilful use of intricate trimmings, virtuoso embroideries and beaded decorations in clear, light, floral colors became a Lanvin trademark.

When Lanvin died in 1946, ownership of the firm was ceded to the designer’s daughter, who shared management of the firm from 1942 with a cousin and then a fashion-industry expert. Because Marie-Blanche de Polignac was childless when she died in 1958, the ownership of the House of Lanvin went to a cousin, Yves Lanvin.

The company has shuttled from here and there, beginning in March 1989 when Britain’s Midland Bank bought a stake in the company from the family. The bank brought in Léon Bressler to revamp the firm’s faded image. However, February 1990, Midland backed out and sold Lanvin to Orcofi, the French holding company led by the Vuitton family.

From Orcofi, 50% of the House of Lanvin was acquired by L’Oréal in 1994, 66% in 1995 and 100% in 1996. Under L’Oréal’s diverse umbrella, an array of CEOs who circulate within the French fashion industry directed the company.

August 2001, Lanvin, the oldest fashion house still in operation, was taken private again by investor group Harmonie S.A., headed by Mrs. Shaw-Lan Wang, a Taiwanese media magnate.

Title: Love Stamps
Date of Issue: 11 January 2010
Country: France
Denominations: 0.56€, 0.90€

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